Sometimes a manufacturing or producing company will inadvertently put a defective or unsafe product onto the market. The company upon realizing the mistake will issue a recall of the product.

Unfortunately people do not always receive timely awareness of product recalls. The New York State Consumer Protection Board (CPB) has created a program called the Recall Awareness Promotion Program (RAPP) in order to increase consumer awareness of product recalls in order to ensure consumer safety. RAPP has enlisted the help of establishments in the business and service industries so recall information can be distributed through their interactions with customers.

RAPP participants are taking every possible measure to be aware of consumer safety standards, advocate prompt removal of recalled products, provide timely and relevant recall information to the public and promote continuing development of RAPP programs and events in order to keep the public informed about recalled products. The government of New York State and the CPB has received significant accolades and endorsement for their commitment to the ideals of RAPP.

The New York State Hospitality and Tourism Association and NYS Restaurant Association President and CEO have both praised and celebrated their practice of RAPP because providing better consumer awareness means providing better consumer service. The program is ideal for those industries because of its inherent consonance with their dedication to serving the public.

http://www.consumer.state.ny.us/rapp/default.htm